US beauty brand Coty Inc has announced the launch of another Celine Dion fragrance, called Belong. The feminine flowery oriental scent will set off on a global rollout this spring through to September. The delicate fragrance, formulated by Christophe Raynaud of Symrise, comes in a classic pentagonal glass bottle with a silver top in the lilac packaging will feature a limited-edition black-and-white visual of Celine Dion on one side.

The advertising campaign, also in black and white, was shot by Peter Lindbergh. 

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