Irene posed with five other stereotypical beauties for Dove's latest advertisements, and is living proof that one can look beautiful even after a century.
Dove has denied all rules by introducing their latest model, Irene Sinclair, a 96-year-old great-grandmother.
Irene, who is a pensioner from North London, has credited healthy diet and positive attitude for her timeless beauty and charm.
"I have a glass of sherry every day and I sleep for eight hours each night," The Sun quoted a source as saying.
Irene is one of six women picked from hundreds of hopefuls following the success of another Dove campaign last year. The billboard ads featured 'real women' with natural curves and saw sales rocket by 700 per cent.
Dove also featured the 45-year-old Merlin Glozier in the latest promotion commercials, who was chosen because of her striking and lustrous grey hair.
"Having grey hair is linked with undesirability but that hasn't been my experience. People are very attracted by it," said Glozier.
"We want to challenge today's narrow, one-dimensional and restrictive view of beauty," the report quoted a Dove spokesman as saying.
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