Banner Advertising
Rate Card for Toronto Fashion Monitor (effective
December 1, 2004)
Toronto Fashion Monitor is the only online address Toronto
fashion-conscious crowd needs to know. Toronto Fashion Monitor features
complete Toronto fashion shows coverage,
up-to-the-minute fashion and beauty news and reports, expert advice, and
interactive guides.
With groundbreaking Canadian fashion, beauty
and celebrity coverage, shopping features that include the must-have items of
the season, breaking news and action-packed guides, Toronto Fashion Monitor is
the ultimate fashion destination for the Canadian style savvy.
Please note that these ad units may not be
available on every page - see placement and availability options for the index page
and all content pages.
Mini-Leaderboard (1)
Premier placement and visibility (790 pixels wide x 80 pixels high) at the very
top of the site. It is the first banner the visitor sees on every page. Available
weekly and monthly and should be booked at least two weeks in advance.
Leaderboard (2)
The Leaderboard banner (790 pixels wide x any size high, maximum 200 pixels)
has the maximum impact and is seen by every visitor and appears on every page.
Available both weekly and monthly and should be booked at least two weeks in
advance.
Square Banner (3)
Appearing immediately left to the events section and weighing in at 238x238, the
Square banner induces a great CTR from the index page, and is large enough to
draw a crowd. They can be placed either on top or the
bottom of the index page. Both placements are available weekly and monthly and
should be booked at least two weeks in advance.
Mini Square Banner (4) and Mini Skyscraper (5)
Fitting into the tightest of budgets with ease, Mini Square and Skyscraper Banners venture
into territory where their larger
counterparts cannot go. They come in very compelling sizes (120x 120 pixels and
150x300 pixels).
Site Sponsorship
Banner (10)
For those who want a presence and a prestige in one, Site Presenting Sponsorship
is available for a month, half-year and a year. Presenting Sponsor’s Logo provides
great visibility and can be seen on every of 6,000+ pages.
Section Sponsorship (10)
You can sponsor Toronto Shopping Guide and a Beauty Guide, for half-year and a
year. Section Sponsor’s logo appears below every article and can be the same
dimensions as a Square Banner, or it can be a rectangular shape (336 pixels
wide x 200 pixels high). Both ways offer extreme exposure to every visitor of a
News or Events section.
The Skyscraper (6)
As prominent as it is stately, The Skyscraper banner drapes itself down the
side of a page at an imposing 120x600 pixels. It is seen by every visitor and
appears on every page. Space availability is limited and must be booked at
least eight weeks in advance.
Tile (8)
For those who want a presence on a smaller budget the Medallion fits the bill,
at 125 pixels rectangle it fits neatly in the right column below latest news and
is seen on every news page.
|
Frequency/ Rates in CAN
|
1 Week
|
1 Month
|
3 Months (12 weeks)
|
6 Months (26 weeks)
|
|
Mini-Leaderboard (1)
|
$195
|
$546
|
$1,404
|
$2,340
|
|
Leaderboard (2)
|
$395
|
$1,106
|
$2,844
|
$4,740
|
|
Square Banner 238x238
(3) - top
|
$325
|
$910
|
$2,340
|
$3,900
|
|
Square
Banner 238x238 (3) - bottom
|
$225
|
$630
|
$1,620
|
$2,700
|
|
Skyscraper 120x600 (6)
|
$295
|
$826
|
$2,124
|
$3,540
|
|
Mini Square Banner (4)
|
$100
|
$280
|
$720
|
$1,200
|
|
Mini Vertical Banner (5)
|
$85
|
$238
|
$612
|
$1,020
|
|
Tile (8)
|
$30
|
$84
|
$216
|
$360
|
|
Text ad (7)
|
$120
|
$336
|
$864
|
$1,440
|
|
Pop-up, Pop-Under, Rich
Media (9)
|
$240
|
$672
|
$1,728
|
$2,880
|
We
put a great deal of work and effort to bring you the marketing opportunities,
which offer the best value and ROI, and we are constantly planning new ones! If
there is something we are missing, or you have a special request, please do not
hesitate to contact us.
General Terms and Conditions.
Rates and
terms are subject to change without notice. VG Systems Consulting Inc. reserves
the right to refuse or cancel any order, without cause, at any time.
Banner Specifications:
1. Banner Size:
Full banner -- 15k
Square banner -- 10k
Double banner -- 20k
Skyscraper -- 15k
Leader Board -- 20k
2.
Testing banners: All ads must be tested prior to delivery to Toronto Fashion Monitor
by the developer and Toronto Fashion Monitor staff. VG Systems Consulting Inc. will not run ads
for testing purposes. Any new
technologies that an advertiser wishes to use must be
reviewed under a testing plan separate from the ad campaign. All ads
must be tested for compatibility with the following browsers and platforms: Windows:
IE5+, Netscape 6+, Mac IE 5.1+, Mac Netscape 6+.
3.
Creative Requirements: please provide alternate text to be
displayed in the image’s absence.
Alternate text should be a short, informative description of the banner,
no more than 60 characters. Ads should be bordered so as not to bleed into the
background. There is no limit to the number of rotations in animated creative
Advertisement creative may be submitted in either GIF
or JPEG. Images should be optimized to the lowest-possible bit depth. For
optimal display, we recommend using the browser-safe color palette. Audio ads
must be user initiated. VG Systems Consulting Inc. has final approval for all
ads with respect to editorial/creative content. VG Systems Consulting Inc. reserves
the right to remove an advertisement from its web site at any time for any
reason.
Filters: VG Systems Consulting Inc. can provide filters
by Browser, Platform, Time of Day, Day of Week and Frequency Caps. Each filter
applied to an order is free of charge.
Exclusive Sponsorships: Custom-designed sponsorships are
available. Rates are determined on a case-by-case basis. The ad placement for a
site or a section sponsorship is in the center of the site header (10). Email sponsorships are available in
conjunction with an ad buy on our site.
Network Buy: Network buys qualify for a 30% discount. To qualify
as a Network Buy, an advertiser must buy all of the Toronto Fashion Monitor ad properties.
Availability is subject to change and left to the discretion of VG Systems
Consulting Inc.
Volume Discounts: In order to qualify for a volume discount, an
advertiser must submit a signed insertion order or letter of intent that
commits to a level of spending in the subsequent twelve (12) months, with the
understanding that short-rates will be applied if the
commitment is not fulfilled. Please contact VG Systems Consulting Inc. sales
representative for volume-discounted rates.
Third Party Ad-Serving and Reporting: VG Systems Consulting Inc. accepts
advertising served by third parties. However, VG Systems Consulting Inc. ad
server and not those of the third party ad server or reporting software will
govern guarantee fulfillment.
Cancellation Policy: Orders for advertising shall be
cancelable with 14 days (10 business days) prior notice. If the Advertiser
cancels the order, in whole or in part, additional
short rate charges may be due and payable. For example, if the order was placed at a volume rate discount and the order is
cancelled prior to completion, short rates will be applied. Short rates will
also be applied when ad formats originally scheduled pursuant to the insertion
order are not supplied to VG Systems Consulting Inc. (for example, Advertiser
has committed to a Leaderboard/Skyscraper buy per the insertion order, but only
supplies creative in Leaderboard format). Exclusive and non-exclusive
sponsorships are non-cancelable.
This
Agreement sets forth the entire agreement of the parties regarding the subject
matter hereof and supersedes any and all prior
agreements or understandings, whether written or oral, with respect thereto. In
the case of conflict, the terms of this Agreement shall control.
For advertising inquiries, please, use
Contact Us screen.
If you would like us to review your event, please write
us. Always include the date and address of the venue.
